This experiential learning activity was introduced through Trinity Hall’s HUMM Institute, an entrepreneurial ecosystem intentionally designed to encourage young women to explore the business of design through an entrepreneurial lens. This collaborative exercise conducted in joint partnership with a number of students from Holy Cross Academy in Rumson, NJ culminated with the following article highlighting the group’s qualitative research findings on a topic centered around the business of design and social media. Our mission at the HUMM Institute is to produce a curriculum that will inspire students to connect and engage with their school community and beyond to support socially-impacted work that is human-centered and can promote positive change in the world. After the research was completed, data collected was analyzed and interpeted in an article. The results were interesting indeed, and the students learned something about themselves too. The article can be found on the HUMM Institute’s website https://sites.google.com/trinityhallnj.org/humm-institute/home.